The Herzig Eye Institute (HEI) has a clear commitment to provide exceptional clinical results in Laser Vision Correction
utilizing only the safest of proven technology available. Its white glove service standard and relaxed atmosphere is reflected
in the site's design where visual relaxation techniques such as calming colours and smooth shapes are used. The purpose of the
site is to educate the user. Thus the site includes a glossary of terms, provides a step-by-step explanation of the LASIK
process and even provides the user with an OD directory.